Fire & Flavor
Delicious, more nutritious and with less work.
Fire & Flavor is a family owned and operated company located in Athens, Georgia. Fire & Flavor specializes in all-natural cooking products and was founded by husband-and-wife team Davis and Gena Knox in 2003. Fire & Flavor is known for helping to popularize the plank grilling technique and for producing all natural cooking products such as grilling charcoal, brines, dry rubs and seasonings.
Today Fire & Flavor shares all kinds of ways to make food more delicious, more nutritious and with less work. Sharing food at the table is a time when many memories are created. Laugher, love and happiness make our world a better place.